The Content Studio: post everywhere, arm the funnel in one place

The Content Studio is where you write a post once and send it to every platform you're on — Instagram, Facebook, Reddit, and X (Twitter) — and, on the platforms that support it, arm its comment-to-DM funnel in the same breath. It's the composer behind Content → New post.

01What you can post to

Pick which accounts a post goes to with the chips at the top — every connected account is selected by default, and you tap to include or exclude. The four platforms:

• Instagram — feed posts (single photo, a carousel of up to 10, or a video), Stories, and Reels.
• Facebook — text-only or media posts to your Page.
• Reddit — posts to your connected account's subreddit.
• X (Twitter) — short text posts, with or without media.