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Posting: publish content with the DM funnel built in

Most tools let you schedule a post. SetterStack lets you publish a post and arm its DM funnel in the same breath — so the moment someone comments your keyword, they get a DM and your AI setter takes the conversation from there. The post and the funnel are born together.

You'll find it under Content → New post (the Studio).

01Create a post

  1. Pick where it goes. Every connected Instagram and Facebook account is selected by default — tap any chip to include or exclude it.
  2. Add your creative. Drop an image or video onto the upload area, or click to choose one. Instagram posts require an image or video; Facebook can be text-only. Add up to 10 photos to make a swipeable carousel — drag the thumbnails to set the slide order (the first one is the cover). One rule from Instagram: a post is either photos or a single video, never both.
  3. Write your caption. Keep the first line strong — it's the hook that earns the comment.
  4. (Optional) Add collaborators. On Instagram you can invite up to 3 collaborators — once they accept, the post appears on their feeds too, which is one of the fastest ways to reach a new audience. They need to be public Business/Creator accounts.
  5. (Optional) Add alt text. Hover a photo and tap ALT to describe it — this helps people using screen readers and gives Instagram more context about your image.
  6. (Optional) Tag people. Click Tag people, then tap the photo where you want each tag to sit and type their @username. Tagging notifies them and can surface your post to their audience — great for partners, features, and products. Photos only (Instagram can't tag videos), and each carousel slide can have its own tags.

Use the live phone preview on the right to see exactly how your post — image, caption, and keyword comment — will look before it goes out.

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  • Post, Story, or Reel
  • Framing your image (the built-in cropper)
  • Editing & touching up your photos
  • Arm the DM funnel (the part that sets us apart)
  • Post now, schedule, or queue
  • Your queue
  • Tips
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