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The Leads page: who to call first

Not every conversation is worth the same attention. SetterStack's AI scores every lead so you always know who's hot right now — and never let a ready-to-buy person go cold while you're busy replying to tire-kickers.

01Hot, warm, cold

As the AI talks to your leads, it rates each one:

  • 🔥 Hot — high intent. They're engaged, asking the right questions, or close to booking. Reach out now.
  • 🟡 Warm — interested but not there yet. Worth nurturing.
  • ❄️ Cold — low intent right now, or went quiet. Leave them in the follow-up flow.

Each hot lead also shows a short "why it's hot" reason, so you can walk in with context instead of scrolling the whole thread.

02Finding your best leads fast

  • Open Leads in the sidebar.
  • Use Hot leads right now to filter to just the 🔥 conversations.
  • The "⏳ still reachable" lane surfaces good leads whose messaging window is still open — the ones most worth a personal message before they lapse.

03Promoting and exporting

  • Promote to lead pulls a promising conversation from the general inbox into your Leads list so it doesn't get lost.
  • Export CSV downloads your leads for your CRM or spreadsheet.

04Leads vs the Inbox

The Inbox is every conversation, live. Leads is the focused, scored shortlist of the ones worth your time — think of the Inbox as the stream and Leads as the ranked to-call list.